Tech

How to Use the Color Gold in Graphic Design

Like yellow, gold is versatile in graphic design, able to convey a wide variety of meanings and connotations. This warm color can be cheerful and optimistic, or more traditionally associated with wealth and elegance. Depending on the context, it can even convey ostentation and materialism.

A cousin of yellow (and orange and brown) is gold. Green can be the color of money (i.e. American money), while gold is the color of wealth and extravagance.

—Jacci Howard Bear, Desktop Publishing Colors and Color Meanings

Meanings of the color gold

Gold’s association with wealth owes its share to the color and name of a precious metal. While gold isn’t all that glitters, the color gold still evokes glamor and the upside of the excesses of the rich. It is also the traditional color and the gift for the 50th wedding anniversary. It also signifies success: first-place medals and trophies are usually made of gold, or even real gold.

Outside of the United States, gold has different meanings. For Hindus, gold represents knowledge and learning. In China, gold represents the Earth element.

Using Gold in Graphic Design

Add a small amount of metallic gold ink to a project for a rich touch. Choose bright gold to stand out and light tones to add richness and warmth. Highlight a logo or other design elements with gold foil embossing. Use gold ribbons or braid to create an impression of formality on formal invitations, certificates and diplomas. Add a golden glow to an earthy palette of orange, green and brown; Magnify the richness of the burgundy or purple red palette with sparkling gold.

Gold Picks for Graphic Designers

Even if gold ink and metallic gold are not in the client’s budget for a print project, non-metallic gold colors can go a long way in adding a rich feel to the project. Below are CYMK wordings for printing, RGB percentages for a document to display on screen, and hex numbers when working in HTML and CSS for a few common golden colors:

ColorhexagonRGBCMYK
dark gold#AA6B39170, 107, 570, 7, 56, 65
sunlight#ffcc33255, 204, 510, 20, 80.0
goldenrod#daa520218, 165, 320, 24, 85, 15
Dandelion#f0e130240, 225, 480, 6, 80, 6
pale gold#e6be8a230, 190, 1380, 17, 40, 10

Use hex codes in CSS and HTML for websites; RGB for projects to display on screens; and CMYK for printing.

Spot color golds

Nothing stands out better than metallic gold ink used as an accent on a printed logo, packaging or sign. If the design budget allows, go for Pantone Metallic 871 C, one of hundreds of other metallic inks available. Non-metallic spot colors include:

  • Gold: Pantone Solid Coated 871 C
  • sunlight: Pantone Solid Coated 129C
  • goldenrod: Pantone Solid Coated 128C
  • Dandelion: Pantone Solid Coated 120C
  • shiny gold: Pantone Solid Coated 1245 C

the golden tongue

The use of gold in colloquialisms indicates various meanings of gold:

  • “Gold star” expresses praise and appreciation.
  • Everything that is “good as gold” is precious or positive.
  • “Solid gold” refers to something superior, extraordinary, the best of the best.
  • The “gold standard” is a measure of quality and excellence.
  • The “golden boy” is a favorite person.
  • A gold digger shows genuine interest but is after a person’s money.
  • “Fool’s Gold” sounds valuable but is actually worthless.

Was this page helpful to you?

Please let us know!

Get the latest tech news available every day






Something went wrong. Try Again.

You are in! Thanks for being a member.

Something went wrong. Try Again.

Thank you for your registration!

Tell us why!






See more

How to Use the Color Gold in Graphic Design

Like yellow, gold versatile in graphic design, able to convey a wide range of meanings and associations. This warm color can be cheerful and optimistic, or more traditionally, associated with opulence and elegance. Depending on the context, it can even convey garishness and materialism.

A cousin to yellow (and orange and brown) is gold. While green may be the color of money (U.S. money, that is) gold is the color of riches and extravagance.
— Jacci Howard Bear, Desktop Publishing Colors and Color Meanings
The Meanings of the Color Gold

Gold’s association with wealth owes to the fact that it shares the color and name of a precious metal. Although all that glitters is not gold, the color gold still suggests grandeur and, on the downside, the excesses of the rich. It’s also the traditional color and gift for 50th wedding anniversaries. It also signifies success: First-place medals and trophies are typically gold-colored, if not genuine gold.

Outside of the U.S., gold has different meanings. To Hindus, gold represents knowledge and learning. In China, gold represents the element of Earth.

Using Gold in Graphic Design

Add a small amount of metallic gold ink to a project for rich touch. Choose bright gold to catch the eye, and subdued shades to lend richness and warmth. Accent a logo or other design elements with gold-foil embossing. Use gold ribbons or braids on formal invitations, certificates, and diplomas to create the impression of formality. Add a golden glow to an earthy palette of orange, green, and brown; magnify the richness of a burgundy red or purple palette with glittery gold.

Gold Selections for Graphic Designers

Even when a print project calls for gold ink and metallic gold isn’t in the client’s budget, non-metallic gold colors can go a long way toward adding a rich feel to the project. Below are the CYMK formulations for print, RGB percentages for a document that will be viewed onscreen, and Hex numbers when working in HTML and CSS for a few common gold colors:

Color
Hex
RGB
CMYK
Dark gold
#AA6B39
170, 107, 57
0, 7, 56, 65
Sunglow
#ffcc33
255, 204, 51
0, 20, 80, 0
Goldenrod
#daa520
218, 165, 32
0, 24, 85, 15
Dandelion
#f0e130
240, 225, 48
0, 6, 80, 6
Pale Gold
#e6be8a
230, 190, 138
0, 17, 40, 10
Use hex codes in CSS and HTML for websites; RGB for projects to be viewed on screens; and CMYK for print.
Spot Color Golds

Nothing catches the eye quite like metallic gold ink used as an accent on a printed logo, packaging or signage. If the design budget allows, go with Pantone Metallic 871 C, one of the hundreds of other metallic inks available. The non-metallic spot colors include:

Gold: Pantone Solid Coated 871 C
Sunglow: Pantone Solid Coated 129 C
Goldenrod: Pantone Solid Coated 128 C
Dandelion: Pantone Solid Coated 120 C
Light Gold: Pantone Solid Coated 1245 C
The Language of Gold

The use of gold in familiar phrases illustrates the various meanings of gold:

“Gold star” indicates praise and commendation.
Anything that is as “good as gold” is valuable or positive.
“Solid gold” refers to something that is superior, outstanding, best of the best.
A “gold standard” is a measure of quality and excellence.
A “golden child” is​ a favored person.
A “golddigger” feigns genuine interest but is after a person’s money.
“Fool’s gold” appears valuable but is actually worthless.
Was this page helpful?

Thanks for letting us know!

Get the Latest Tech News Delivered Every Day
Email Address
Sign up
There was an error. Please try again.
You’re in! Thanks for signing up.
There was an error. Please try again.
Thank you for signing up!

Tell us why!
Other
Not enough details
Hard to understand

Submit

#Color #Gold #Graphic #Design

How to Use the Color Gold in Graphic Design

Like yellow, gold versatile in graphic design, able to convey a wide range of meanings and associations. This warm color can be cheerful and optimistic, or more traditionally, associated with opulence and elegance. Depending on the context, it can even convey garishness and materialism.

A cousin to yellow (and orange and brown) is gold. While green may be the color of money (U.S. money, that is) gold is the color of riches and extravagance.
— Jacci Howard Bear, Desktop Publishing Colors and Color Meanings
The Meanings of the Color Gold

Gold’s association with wealth owes to the fact that it shares the color and name of a precious metal. Although all that glitters is not gold, the color gold still suggests grandeur and, on the downside, the excesses of the rich. It’s also the traditional color and gift for 50th wedding anniversaries. It also signifies success: First-place medals and trophies are typically gold-colored, if not genuine gold.

Outside of the U.S., gold has different meanings. To Hindus, gold represents knowledge and learning. In China, gold represents the element of Earth.

Using Gold in Graphic Design

Add a small amount of metallic gold ink to a project for rich touch. Choose bright gold to catch the eye, and subdued shades to lend richness and warmth. Accent a logo or other design elements with gold-foil embossing. Use gold ribbons or braids on formal invitations, certificates, and diplomas to create the impression of formality. Add a golden glow to an earthy palette of orange, green, and brown; magnify the richness of a burgundy red or purple palette with glittery gold.

Gold Selections for Graphic Designers

Even when a print project calls for gold ink and metallic gold isn’t in the client’s budget, non-metallic gold colors can go a long way toward adding a rich feel to the project. Below are the CYMK formulations for print, RGB percentages for a document that will be viewed onscreen, and Hex numbers when working in HTML and CSS for a few common gold colors:

Color
Hex
RGB
CMYK
Dark gold
#AA6B39
170, 107, 57
0, 7, 56, 65
Sunglow
#ffcc33
255, 204, 51
0, 20, 80, 0
Goldenrod
#daa520
218, 165, 32
0, 24, 85, 15
Dandelion
#f0e130
240, 225, 48
0, 6, 80, 6
Pale Gold
#e6be8a
230, 190, 138
0, 17, 40, 10
Use hex codes in CSS and HTML for websites; RGB for projects to be viewed on screens; and CMYK for print.
Spot Color Golds

Nothing catches the eye quite like metallic gold ink used as an accent on a printed logo, packaging or signage. If the design budget allows, go with Pantone Metallic 871 C, one of the hundreds of other metallic inks available. The non-metallic spot colors include:

Gold: Pantone Solid Coated 871 C
Sunglow: Pantone Solid Coated 129 C
Goldenrod: Pantone Solid Coated 128 C
Dandelion: Pantone Solid Coated 120 C
Light Gold: Pantone Solid Coated 1245 C
The Language of Gold

The use of gold in familiar phrases illustrates the various meanings of gold:

“Gold star” indicates praise and commendation.
Anything that is as “good as gold” is valuable or positive.
“Solid gold” refers to something that is superior, outstanding, best of the best.
A “gold standard” is a measure of quality and excellence.
A “golden child” is​ a favored person.
A “golddigger” feigns genuine interest but is after a person’s money.
“Fool’s gold” appears valuable but is actually worthless.
Was this page helpful?

Thanks for letting us know!

Get the Latest Tech News Delivered Every Day
Email Address
Sign up
There was an error. Please try again.
You’re in! Thanks for signing up.
There was an error. Please try again.
Thank you for signing up!

Tell us why!
Other
Not enough details
Hard to understand

Submit

#Color #Gold #Graphic #Design


Synthetic: Ôn Thi HSG

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *

Back to top button