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The Two Different Kinds of Publication Mastheads

Post headers and nameplates are for free purposes

You can see it in a magazine or a newspaper. masthead (also a nameplate) can be on the cover or front page, but inside a newsletter, often with slightly different elements.

  • masthead 1: A section of a newsletter, usually on the second page (but can be on any page), listing the publisher’s name, contact details, subscription rates, and other relevant data .
  • masthead 2: Alternative name for the nameplate of a magazine or newspaper.
  • While titles and nameplates can be used interchangeably in the newspaper industry, for newsletter publishers they are two separate things. Know your industry to know which term to use. Again, if you know what each contains and where it’s placed, it doesn’t matter what others call it, as long as you know if you’re creating a fancy headline on the front of a post or creating the identity of the message. panel on another page.

    Header components

    The nameplate and title appear on page 1 of this bulletin.
    Manchester Library CC BY-SA 2.0 License MCLNotes

    Treat the masthead banner as a permanent post in your post. Most of the information remains the same from issue to issue, except for changes in the names of contributors with each issue and the date and volume number. Place the masthead wherever you want in your publication, but usually on the second or last page of a newsletter or on the front pages of a magazine. Be consistent in placement. As this is not an article, a smaller font is common. The title can be framed or placed inside a color box. The masthead may include some or (rarely) all of these elements:

    • Diffusion logo or maybe a smaller version of the newsletter nameplate.
    • Name of publisher, editors, contributors, designers and others responsible for creating the newsletter. Some mastheads offer them in detail – especially posts about art and often special interests; other publications, usually those with large staffs, can be concise, sometimes limiting information to the publisher and editor only.
    • Address, phone number and other contact information for the broadcast.
    • Date and volume number (may also appear on the nameplate).
    • Subscription information, if any, or other details on how to obtain copies of the newsletter or unsubscribe from the mailing list.
    • Advertising costs (if the ad is accepted) or contact information for the advertising department.
    • Information on how to submit material for the newsletter (if outside contributions are accepted).
    • Colophon type details such as fonts and software used in the broadcast.
    • Copyright and legal notices that may be required by your local government or jurisdiction (such as postal regulations for certain types of publications).

    If the newsletter publisher is one person and the publication is not looking for advertisers, contributors, or paid subscriptions (such as promotional or marketing newsletters for a small business), you can skip the masthead altogether. There’s nothing wrong with already having a masthead, but for unofficial posts like blogs, it can feel a little dated unless the content is presented in an informal and concise way.


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    The Two Different Kinds of Publication Mastheads

    Mastheads and nameplates serve complimentary purposes

    In a magazine or a newspaper, you may see the masthead (also called a nameplate) on the cover or front page, but in a newsletter, it may be on the inside, often with slightly different elements.

    Masthead 1: A section of a newsletter, typically found on the second page (but could be on any page) that lists the name of the publisher, contact information, subscription rates, and other pertinent data.
    Masthead 2: An alternate name for the nameplate of a magazine or newspaper.

    While masthead and nameplate may be used interchangeably in the newspaper business, they are two separate elements for newsletter publishers. Know your industry to know which term to use. Then again, if you know what each one contains and where it is placed, it won’t matter what other people call it, as long as you know whether you’re creating the fancy title on the front of a publication or the publication’s identification panel on some other page.

    Components of a Masthead
    Both nameplate and masthead are on page 1 of this newsletter.
    MCLNotes from Manchester Library CC BY-SA 2.0 license
    Consider the masthead a standing element in your publication. Except for changes to the names of contributors to each issue and the date-and-volume number, most information remains the same from issue to issue. Place the masthead anywhere you want in your publication, but it is typically found on the second page or last page of a newsletter or somewhere in the first several pages of a magazine. Be consistent in placement. Because it’s not an article, a smaller font is common. The masthead may be framed or set inside a tinted box. The masthead may contain some or (rarely) all of these elements:

    The publication logo or perhaps a smaller version of the newsletter nameplate.
    Name of the publisher, editors, contributors, designers, and other staff responsible for creating the newsletter. Some mastheads present these in some detail—especially arts and often special interest publications; other publications, usually ones with large staffs, can be terse, sometimes limiting the info to publisher and editor only.
    Address, phone number, and other contact information for the publication.
    Date and volume number (may also be found as part of the nameplate).
    Subscription information, if applicable, or other details on how to obtain copies of the newsletter or how to get off the mailing list.
    Ad rates (if advertising is accepted) or contact information for the ad department.
    Information on how to submit material for the newsletter (if outside contributions are accepted).
    Colophon-like details such as the fonts and software used in the publication.
    Copyright and legal notices as may be required by your local government or jurisdiction (such as postal regulations for some types of publications).

    If the newsletter editor is one person and the publication doesn’t seek advertisers, contributors, or paid subscriptions (such as promotional or marketing newsletters for a small business) you can skip the masthead altogether. There’s nothing wrong with having a masthead anyway, but for informal publications like blogs it can come off being a little old-fashioned unless the contents are presented informally and briefly.

    #Kinds #Publication #Mastheads

    The Two Different Kinds of Publication Mastheads

    Mastheads and nameplates serve complimentary purposes

    In a magazine or a newspaper, you may see the masthead (also called a nameplate) on the cover or front page, but in a newsletter, it may be on the inside, often with slightly different elements.

    Masthead 1: A section of a newsletter, typically found on the second page (but could be on any page) that lists the name of the publisher, contact information, subscription rates, and other pertinent data.
    Masthead 2: An alternate name for the nameplate of a magazine or newspaper.

    While masthead and nameplate may be used interchangeably in the newspaper business, they are two separate elements for newsletter publishers. Know your industry to know which term to use. Then again, if you know what each one contains and where it is placed, it won’t matter what other people call it, as long as you know whether you’re creating the fancy title on the front of a publication or the publication’s identification panel on some other page.

    Components of a Masthead
    Both nameplate and masthead are on page 1 of this newsletter.
    MCLNotes from Manchester Library CC BY-SA 2.0 license
    Consider the masthead a standing element in your publication. Except for changes to the names of contributors to each issue and the date-and-volume number, most information remains the same from issue to issue. Place the masthead anywhere you want in your publication, but it is typically found on the second page or last page of a newsletter or somewhere in the first several pages of a magazine. Be consistent in placement. Because it’s not an article, a smaller font is common. The masthead may be framed or set inside a tinted box. The masthead may contain some or (rarely) all of these elements:

    The publication logo or perhaps a smaller version of the newsletter nameplate.
    Name of the publisher, editors, contributors, designers, and other staff responsible for creating the newsletter. Some mastheads present these in some detail—especially arts and often special interest publications; other publications, usually ones with large staffs, can be terse, sometimes limiting the info to publisher and editor only.
    Address, phone number, and other contact information for the publication.
    Date and volume number (may also be found as part of the nameplate).
    Subscription information, if applicable, or other details on how to obtain copies of the newsletter or how to get off the mailing list.
    Ad rates (if advertising is accepted) or contact information for the ad department.
    Information on how to submit material for the newsletter (if outside contributions are accepted).
    Colophon-like details such as the fonts and software used in the publication.
    Copyright and legal notices as may be required by your local government or jurisdiction (such as postal regulations for some types of publications).

    If the newsletter editor is one person and the publication doesn’t seek advertisers, contributors, or paid subscriptions (such as promotional or marketing newsletters for a small business) you can skip the masthead altogether. There’s nothing wrong with having a masthead anyway, but for informal publications like blogs it can come off being a little old-fashioned unless the contents are presented informally and briefly.

    #Kinds #Publication #Mastheads


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