Xbox may add advertisements to free-to-play games to support F2P developers

Xbox may add advertisements to free-to-play games to support F2P developers

Microsoft is reportedly evaluating plans to add commercials to its free games.
As reported by Business Insider ($) (Thank you, VGC), the megacorporation – apparently aware of possible fan backlash – is said to be “moving cautiously” with its plans, but plans to create “a ‘private market’, where only certain brands can insert ads into games in a way which does not ‘so as not to disrupt the gaming experience’.
BI acknowledges that it was “unable to know whether Xbox will also offer other types of in-game ad units, such as avatar skins or video ads shown in game lobbies” and that it was “also unable to determine if Microsoft has presented the Xbox offer to advertisers,” so it doesn’t look like we’ll be seeing ads in our games anytime soon.
Interestingly, one of the sources who discussed the plans with BI pointed out that Microsoft “isn’t currently interested” in increasing its own revenue by taking a stake, but rather wants to support partners who create free-to-play games.
“One of the sources speculated that Microsoft is not currently interested in receiving a reduction in ad revenue because it wants to provide more money-making opportunities for developers who make free games,” said Business Insider.
Microsoft recently revealed that ID@Xbox has helped independent partners generate $2.5 billion in royalties since the program began nine years ago.
Microsoft says the results “exceeded our wildest dreams,” with indie developers getting more than $2.5 billion in royalties, and the total revenue generated by ID@Xbox partners on Xbox has nearly doubled over the past few years. last three years. “These are staggering numbers, and it’s a testament to the power of independent developers,” Xbox said at the time.
Did you hear the news that a new Xbox-related product called “Keystone” has been datamined? Dataminer Tero Alhonen claimed to have uncovered details of a new Xbox product named “Keystone” and said it was explicitly highlighted as a “product” in the datamine rather than an event or game.
There is also some other good news for Xbox fans – it looks like Xbox is having an E3-style showcase later this year. While yet to be officially confirmed by Microsoft, the rumor stems from an industry insider who recently claimed that the show’s organizers are talking to publishers about its own digital event which is set to take place in June.
Here are our choices of best Xbox Game Pass games.

#Xbox #add #advertisements #freetoplay #games #support #F2P #developers

Xbox may add advertisements to free-to-play games to support F2P developers

Microsoft is reportedly evaluating plans to add commercials to its free games.
As reported by Business Insider ($) (Thank you, VGC), the megacorporation – apparently aware of possible fan backlash – is said to be “moving cautiously” with its plans, but plans to create “a ‘private market’, where only certain brands can insert ads into games in a way which does not ‘so as not to disrupt the gaming experience’.
BI acknowledges that it was “unable to know whether Xbox will also offer other types of in-game ad units, such as avatar skins or video ads shown in game lobbies” and that it was “also unable to determine if Microsoft has presented the Xbox offer to advertisers,” so it doesn’t look like we’ll be seeing ads in our games anytime soon.
Interestingly, one of the sources who discussed the plans with BI pointed out that Microsoft “isn’t currently interested” in increasing its own revenue by taking a stake, but rather wants to support partners who create free-to-play games.
“One of the sources speculated that Microsoft is not currently interested in receiving a reduction in ad revenue because it wants to provide more money-making opportunities for developers who make free games,” said Business Insider.
Microsoft recently revealed that ID@Xbox has helped independent partners generate $2.5 billion in royalties since the program began nine years ago.
Microsoft says the results “exceeded our wildest dreams,” with indie developers getting more than $2.5 billion in royalties, and the total revenue generated by ID@Xbox partners on Xbox has nearly doubled over the past few years. last three years. “These are staggering numbers, and it’s a testament to the power of independent developers,” Xbox said at the time.
Did you hear the news that a new Xbox-related product called “Keystone” has been datamined? Dataminer Tero Alhonen claimed to have uncovered details of a new Xbox product named “Keystone” and said it was explicitly highlighted as a “product” in the datamine rather than an event or game.
There is also some other good news for Xbox fans – it looks like Xbox is having an E3-style showcase later this year. While yet to be officially confirmed by Microsoft, the rumor stems from an industry insider who recently claimed that the show’s organizers are talking to publishers about its own digital event which is set to take place in June.
Here are our choices of best Xbox Game Pass games.

#Xbox #add #advertisements #freetoplay #games #support #F2P #developers